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Good Company

DECARBONIZING THE DIGITAL ECOSYSTEM

DECARBONIZING THE DIGITAL ECOSYSTEMDECARBONIZING THE DIGITAL ECOSYSTEM

HELPING BRANDS AND AGENCIES REDUCE THE CARBON FOOTPRINT OF THEIR DIGITAL MARKETING AND ADVERTISING

Let's Get Started!

The internet accounts for nearly 3.7% of global greenhouse gas emissions, which is on par with the airline industry.

Climate Impact Partners

enter Good Company


At GOOD COMPANY, we believe technology can be a force for good. We focus on sustainability, helping purpose-driven brands create eco-friendly digital strategies. 


Right now, we're all about Digital Strategy & Management, helping you plan green campaigns and telling the Brand Story across Paid Search, SEO, Paid Social, Email Marketing, Content Creation & More. 


We're also big fans of Green Collaborations—we’re always happy to partner with like-minded businesses on sustainability initiatives. 


Plus, we're gearing up to expand into Sustainable Measurement to help brands track and reduce their digital carbon footprints. Let's Get Started!

Decarbonizing the Digital Ecosystem

Sustainable Measurement

Digital Strategy & Management

Digital Strategy & Management

We measure and track digital carbon footprints for brands and agencies to help them decarbonize their online presence.


Learn More

Digital Strategy & Management

Digital Strategy & Management

Digital Strategy & Management

We support brands and agencies with green channel planning and activation across Paid Search, Paid Social, SEO, Email Marketing & More.

our services

Green Collaborations

Digital Strategy & Management

Green Collaborations

We also partner with like-minded businesses, good companies, to support large-scale sustainability initiatives in the online ecosystem.


Let's Partner

Ready to make your digital marketing more sustainable?

schedule free consultation

We're Almost Ready for You!

Who We Plan to Work With:



Conscious Brands: Companies that care about sustainability and making a positive impact.  


Agencies: Advertising agencies looking for new, green ad solutions and strategy support for their clients.  


Sustainability Evangelists: Anyone who's in the game leading forward thinking research and ideation.

Uncover Your Website’s Carbon Footprint

Curious about the environmental impact of your website? 


Our friends over at Ecograder provide the insights you need to understand your site’s carbon footprint and offers actionable steps to make it more sustainable. The internet has a significant environmental impact, and your website is part of a digital ecosystem that consumes energy with every interaction—much of it powered by fossil fuels. In fact, global carbon emissions from the internet’s 5 billion users are estimated to rival those of the airline industry. 


Try Ecograder today and take the first step toward a greener digital presence!

Enter a URL to see how it performs

FAQs (and answers!) About Sustainable Digital Marketing

Digital media contributes significantly to global carbon emissions, from energy-intensive data centers to inefficient website design. Decarbonizing digital media helps reduce environmental impact and aligns with the growing consumer demand for eco-conscious brands.

To reduce your website’s carbon footprint, you can optimize image sizes, minimize unnecessary plugins and scripts, use eco-friendly hosting providers, and streamline code for better efficiency. These steps reduce energy consumption and improve user experience.

Paid search campaigns can consume a lot of energy through extensive data processing. To lower emissions, focus on optimizing ad targeting, reducing wasted impressions, and choosing lower-energy networks for ad delivery.

Yes! By improving SEO and site performance, you can decrease the amount of time users spend searching for your content, reducing the energy used by search engines. Optimizing site speed and content also reduces server load and energy use.

Send targeted, relevant emails to avoid unnecessary campaigns, reduce image sizes, and avoid video content when not necessary. Use energy-efficient email platforms and clean up email lists to reduce the energy load of your marketing efforts.

Create evergreen content that can be reused and repurposed to reduce the need for constant new content. Use eco-friendly production methods and tools that consume less energy, and consider reducing the carbon footprint of video production by using remote tools.

As consumer awareness of environmental issues grows, brands are increasingly expected to minimize their carbon footprint. Sustainable digital marketing not only reduces environmental impact but also appeals to eco-conscious consumers, improving brand loyalty and reputation.

Tools like website carbon calculators, emissions tracking software for email campaigns, and sustainability audits for digital advertising can help measure and analyze the carbon impact of your digital marketing strategies.

Quick wins include optimizing images and website loading speeds, reducing email frequency, switching to eco-friendly web hosts, targeting ads more precisely to reduce wasted impressions, and choosing lower-energy digital platforms.

Conduct a sustainability audit of your current marketing practices, set clear carbon reduction targets, and choose partners like GOOD COMPANY who can help integrate eco-friendly strategies into your digital marketing efforts.

Reduce the carbon footprint by optimizing targeting to limit wasted impressions, using eco-friendly ad networks, applying sustainable data practices, and prioritizing less resource-intensive formats such as HTML5 banners over energy-hungry video ads.

Opt for lightweight models that use less computational power, use green cloud providers, run inference on devices that consume less energy, and train models more efficiently by reducing the number of iterations and utilizing transfer learning.

This web page achieves a carbon rating of B

Only  0.19g of CO2 is produced every time someone visits this web page. This is cleaner than 81% of all web pages globally

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