Where Digital Innovation Meets Environmental Responsibility
At GOOD COMPANY, our mission is to empower purpose-driven brands and agencies to decarbonize their online presence and make sustainability a core part of their digital strategy.
We are committed to helping businesses reduce their digital carbon footprint through innovative, eco-friendly practices that integrate sustainability into every aspect of their online activities. From greener website design to carbon-conscious digital campaigns, we guide brands on the path to a more sustainable future.
Our vision is to lead the transformation of the digital ecosystem, where every online interaction not only drives success but also contributes to a healthier planet. We believe in a future where businesses thrive by adopting digital strategies that are good for both people and the environment.
we align with digital sustainability thought leaders
Brad Giddens, SEA (ISSP)
Founder
With over fifteen years in Digital Strategy and Marketing, Brad leads GOOD COMPANY, a consultancy collective focused on helping brands and agencies develop sustainable digital marketing strategies that drive ROI and reduce carbon footprints.
Initially only eco-conscious in small ways, his perspective shifted after discovering the ikigai philosophy, which inspired him to rethink his personal and professional impact on the environment.
When he learned that the internet—everything from websites to TikToks—accounts for 3.7% of global emissions, comparable to the airline industry, Brad knew he had found a new purpose. It just clicked.
He pursued education and earned certification as a Sustainability Excellence Associate (SEA) from the International Society of Sustainable Professionals (ISSP).
Today, he is committed to helping brands and agencies decarbonize their digital media, from websites and email marketing to programmatic ads, aligning business growth with environmental and social responsibility.
Guided by Principles, Driven by Purpose
At the heart of GOOD COMPANY are the values that drive us forward:
- Sustainability First – We prioritize reducing the digital carbon footprint in everything we do, ensuring our work makes a positive environmental impact.
- Collaboration – We believe that working together amplifies change, and we partner with like-minded brands to create lasting, meaningful impact.
- Transparency – We provide clear insights into the environmental impact of digital activities, giving brands the tools they need to measure and reduce their footprint.
- Innovation for Impact – We deliver cutting-edge digital solutions that balance business performance with environmental responsibility.
- Purpose-Driven – We work with brands that share our passion for sustainability, helping them succeed while contributing to a greener digital world.