Statista
At GOOD COMPANY, our mission is to empower purpose-driven brands and agencies to decarbonize their online presence and make sustainability a core part of their digital strategy.
We are committed to helping businesses reduce their digital carbon footprint through innovative, eco-friendly practices that integrate sustainability into every aspect of their online activities. From greener website design to carbon-conscious digital campaigns, we guide brands on the path to a more sustainable future.
Our vision is to lead the transformation of the digital ecosystem, where every online interaction not only drives success but also contributes to a healthier planet. We believe in a future where businesses thrive by adopting digital strategies that are good for both people and the environment.
With over fifteen years in Digital Strategy and Marketing, Brad leads GOOD COMPANY, a consultancy collective focused on helping brands and agencies develop sustainable digital marketing strategies that drive ROI and reduce carbon footprints.
Initially only eco-conscious in small ways, his perspective shifted after discovering the ikigai philosophy, which inspired him to rethink his personal and professional impact on the environment.
When he learned that the internet—everything from websites to TikToks—accounts for 3.7% of global emissions, comparable to the airline industry, Brad knew he had found a new purpose. It just clicked.
He pursued education and earned certification as a Sustainability Excellence Associate (SEA) from the International Society of Sustainable Professionals (ISSP).
Today, he is committed to helping brands and agencies decarbonize their digital media, from websites and email marketing to programmatic ads, aligning business growth with environmental and social responsibility.
At the heart of GOOD COMPANY are the values that drive us forward:
GOOD COMPANY is a sustainability-focused agency that helps brands reduce their environmental impact while improving business outcomes. We specialize in decarbonizing digital marketing and transforming brands into eco-friendly leaders.
GOOD COMPANY integrates sustainability into every aspect of digital marketing, ensuring your brand minimizes its carbon footprint while maximizing engagement and growth. Our expertise in sustainable practices sets them apart from traditional marketing agencies.
Unlike conventional agencies, GOOD COMPANY prioritizes environmental sustainability alongside performance. We use innovative, eco-friendly strategies in digital marketing, such as optimizing energy consumption in digital campaigns and providing transparent reporting on your brand’s carbon impact.
GOOD COMPANY provides clear and detailed reports on your digital marketing carbon footprint, showcasing measurable steps taken to reduce environmental impact. We also adhere to strict sustainability standards, ensuring your business is part of a transparent, eco-conscious future.
GOOD COMPANY offers a full suite of digital marketing services with a sustainability focus, including web design and development, SEO, paid search, content creation, and email marketing, all designed to reduce carbon emissions while driving business growth.
Success is measured through a combination of carbon footprint reduction metrics, improved energy efficiency in digital processes, and the traditional KPIs that show how marketing efforts drive engagement, conversions, and ROI.
Yes! GOOD COMPANY works with startups, mid-sized businesses, and large enterprises to implement sustainable digital marketing solutions tailored to their needs and sustainability goals
While GOOD COMPANY can work across all industries, they have a particular focus on brands that want to integrate sustainability into their core values, including fashion, technology, consumer goods, and nonprofit organizations.
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