PAID SEARCH DECARBONIZATION READINESS ASSESSMENT for SEMs

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Imagine this: your paid search campaigns are perfectly optimized for clicks, conversions, and ROI. But what if you could also make them planet-friendly? Enter SEM decarbonization—a revolutionary way to make your advertising work smarter, greener, and cooler. It’s like trading a gas-guzzler for a Tesla: the same power, but way more sustainable.

Be the Eco-Leader Your Industry Needs
Decarbonizing SEM isn’t just about saving the planet—it’s about boosting campaign performance, reducing costs, and resonating with today’s eco-conscious consumers. Some inspiring examples:

• Ecosia: Turned ad revenue into reforestation, blending ROI with purpose.
• Arnette: Deployed dark-mode ads that saved energy while increasing user engagement.
• Google: Leveraged AI to cut emissions per impression while fine-tuning ad delivery.

Every time a user clicks an ad, energy-intensive data transfers and server use generate carbon emissions. Multiply that across thousands of impressions, and the impact is significant. Decarbonization techniques like optimizing targeting, compressing media assets, and using renewable energy hosting can slash your ad emissions by up to 60%. Oh, and did we mention that 45% of consumers prefer brands that actively prioritize sustainability?

How Eco-Friendly is Your SEM Strategy? Let’s Find Out!
With our Decarbonization Readiness Checklist, you can measure how green your campaigns are. A sneak peek at what’s inside:

• Efficient Formats: Are your ads lean and lightweight?
• Targeted Delivery: Are impressions focused on relevant, high-quality audiences?
• Green Hosting: Is your landing page powered by renewable energy?

Whether your score is high or low, this guide gives you actionable steps to elevate your SEM strategy while making a positive impact.

Sustainability isn’t just good for the planet—it’s good for business. By aligning your paid search campaigns with eco-conscious strategies, you improve ad performance, engage with like-minded consumers, and cut unnecessary costs. It’s a win-win-win.

Led by sustainability expert Brad Giddens, GOOD COMPANY specializes in creating powerful marketing strategies with minimal environmental impact. From campaign audits to actionable optimizations, we’re here to help you lead the way in sustainable SEM.

Get the Guide and Be the Change
It’s time to show your audience that great advertising doesn’t have to cost the Earth. Download the guide, decarbonize your paid search campaigns, and become a leader in the green marketing movement. The future looks bright—and eco-friendly!