Email Decarbonization Readiness Assessment

---

Your emails are optimized, automated, and packed with valuable content. But here’s a new twist—what if your emails could be eco-friendly, too? Enter email decarbonization. Think of it as upgrading your email strategy to be lighter, more efficient, and better for the planet.

Email decarbonization is the next step for marketers who want effective campaigns with a reduced environmental footprint. It’s about optimizing content, streamlining sends, and choosing sustainable practices. Here’s how some leaders are doing it:

• Canon Europe reduced email size and limited attachments, lowering their carbon footprint while boosting deliverability.
• BEE (Beefree) cut their email emissions by 50% by creating lighter, leaner HTML code, leading to faster-loading emails that maintain impact.
• OVO Energy ran a campaign encouraging users to cut back on non-essential emails, reducing emissions and promoting digital mindfulness.

Here’s the reality: Each email emits between 0.3 to 50 grams of CO₂, depending on its size and content. When billions of emails are sent every day, the environmental impact quickly adds up. By optimizing email size, reducing frequency, and choosing green providers, brands can make a significant positive impact. Plus, studies show that 76% of consumers favor brands that demonstrate environmental responsibility—so it’s not just good for the planet; it’s good for business.

We’ve developed an Email Marketing Decarbonization Readiness Assessment to help you evaluate your current practices and identify areas for improvement. Here’s a preview of what’s included:

• Provider: Are you using an eco-friendly email service provider powered by renewable energy?
• Content: Optimized images and leaner HTML make for faster, greener emails.
• Frequency: Sending smarter, not more, reduces digital waste and enhances impact.

Score high? You’re well on your way to sustainable email marketing. Score low? No worries—there’s plenty of room to improve your green practices and create more effective, eco-conscious campaigns.

Whether you’re ready to fully embrace email decarbonization or just exploring the possibilities, this guide is your roadmap to impactful, eco-friendly campaigns. At GOOD COMPANY, we’re focused on low-carbon, high-performance strategies that make your emails work harder, look better, and have a lighter environmental impact.

Take the assessment, refine your strategy, and join us in creating a greener digital future.

Get the Assessment. Be the Change.