Website Decarbonization Readiness Assessment for SEOs

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Imagine this: you’ve spent hours making your website a speed demon. The pages load fast, content's on point, and you’re practically a mobile optimization wizard. But here’s the plot twist—what if you could be eco-friendly while doing it? Enter website decarbonization. It’s like your website just swapped fast food for green juice but still looks as cool as Ryan Gosling drinking said juice.

Website decarbonization is the new “it” move for SEOs and marketing pros who want better performance and greener results. We’re talking faster load times, higher SEO rankings, and a big thumbs-up from Mother Earth herself. Here’s how some of the big dogs are doing it:

• Patagonia cut data transfer by over 30%—because even their website’s got to stay on-brand.
• Wholegrain Digital went full eco-ninja and chopped their site’s carbon footprint by 66%. Now, each page view only emits 0.4 grams of CO₂. Take that, global warming.
• BMW did a digital cleanse and slashed data transfer by half with green hosting and streamlined content.

Alright, stats time. The average website coughs out 4.6 grams of CO₂ per page view—multiply that by a few thousand views, and you’re at an annual carbon footprint rivaling a forest’s worth of trees. Switching to green hosting alone can cut your digital emissions by 60%. And while users can’t actually see your site’s eco score, they can feel it in the faster load times and smoother experience. Oh, and did we mention consumers love brands that care about the planet? Yeah, 76% of them.

To make it simple, we’ve whipped up a Website Decarbonization Readiness Checklist. Think of it as your own personal carbon-busting scorecard:

• Hosting: Are you with a provider that uses renewable energy? Get those points, champ.
• Media: Optimized images mean less load time and less CO₂. Double win.
• Third-party Scripts: Minimize ‘em to maximize impact. No one needs a crowd in the backend.

Score high? You’re a low-carbon rockstar. Score low? No shame—just means there’s room to up your green game and look even cooler while doing it.

Whether you’re diving into website decarbonization or just dipping a toe, this guide is the ultimate eco-blueprint for SEOs who want their site to look good, run fast, and tread light on the planet. GOOD COMPANY—led by Brad Giddens, the digital marketing guru who believes in low-carbon, high-impact strategies—will walk you through every step. So download the guide, embrace your inner eco-hero, and let’s make that digital footprint so tiny, it’s practically barefoot.

Get the Guide. Be the Change. Be Cool.